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How to Schedule Tweets to Maximize Reach and Engagement
If you're serious about promoting your brand or business on social media, chances are you've already realized the power of Twitter....
Hailley Griffis
Head of Communications & Content @ Buffer
Instagram for Small Business: How to Build Your Presence
Instagram is particularly well-suited to small business owners who don’t have the time or budget for expensive marketing campaigns. Once you understand some basic Instagram best practices, Instagram can become a key channel for you to grow your small business....
How to Do Small Business Branding on a Budget
You don’t have to spend much money to develop a solid brand on your own. It just takes time and careful thought. In this guide, you’ll learn how to define your brand identity, story, style guide, assets, and social media — all while spending little to no money....
Twitter for Small Businesses: How to Build Your Presence
There’s a good chance your customers are on Twitter. Once you understand some basic Twitter best practices and know the types of posts that resonate with your followers, Twitter can become a gateway to developing a loyal fan base for your small business....
How to Get Verified on Twitter: Behind The Blue Checkmark
We’ve all gone for a real ride with Twitter verification over the last few years. Getting verified on Twitter — when someone has the blue...
How to Use Social Commerce to Generate Sales for Your Small Business
Social commerce is creating opportunities for small businesses to reach more consumers like never before....
How to Create a Landing Page for Your Small Business in Hours
The best thing about a landing page is that you can create one by yourself, in some cases within minutes — without coding skills or a large budget. This step-by-step guide will show you how....
How Social Media Advocacy Can Grow Your Small Business
With social media advocacy, you too can create an army of loyal customers who will rave about your products to family and friends and leave glowing reviews on social media....
How to Create a Social Media Content Strategy for Your Small Business
Having a social media content strategy for your small business will ensure that your hard-work with social media marketing is supporting your overall business goals. To get you started, here are simple steps to create your social media content strategy for your small business....
The Ultimate TikTok Marketing Guide
TikTok holds tremendous potential to drive sales and generate revenue for your small business. Our guide will walk you through every step of the way to create a successful TikTok for Business account that grows....
5 Budget-Friendly Marketing Strategies to Grow Your Small Business
A smaller marketing budget can still deliver results if you know which five strategies to focus on: blogging, email, social media, influencer marketing, and SEO. Read to learn more....
How to Use Twitter Analytics: 15 Simple-to-Find Stats to Help You Tweet Better
This post was originally published on October 15, 2014, and we have just updated it with the latest information and screenshots of Twitter analytics. We&...
16 Small Business Resources for First-Time Entrepreneurs
We scoured the internet and curated a list of free and low-cost online resources, including blogs, courses, books, and podcasts to help you learn how to launch and run a business....
How To Do Email Marketing for Small Businesses in 6 Steps
This guide will show you how to use email marketing tools to save time and money while also making your marketing more efficient. We will also show you how to use both social media and emails to hit your audience with a one-two punch that’ll help you build relationships and get you more sales....
5 Steps to Defining Your Target Market and Nabbing Your Dream Clients
Selling is a lot easier when you’re selling to the right people. Identify the people who need your solution the most by looking at your product and existing customer base, analyzing your competition, and consolidating the data into a readable chart....